Coca-Cola introduces a beverage that was created using artificial intelligence

Coca-Cola The Y3000 flavor is the most recent flavor to be launched under its Creations platform that aims to highlight its iconic soda while drawing younger customers.

Dive Brief:

Coca-Cola has introduced Coca-Cola Y3000, a drink that the company claims is the first flavour co-created by artificial intelligence and humans.

Coca-Cola Y3000 is their newest limited-edition flavor to be released under the Coca-Cola Coca-ColaCreations platform and is the third flavor to be launched this year. Y3000 Zero Sugar, as well as a full-sugar version, have been introduced in select markets across the globe, and both flavors are being available across the United States.

Coca-Cola introduced its Creations program in 2022 to showcase its iconic beverage as well as attract younger consumers. So far, the company has introduced seven flavors.

Dive Insight:

In the process of incorporating artificial intelligence in more areas of their business, The once-innovative technology is increasingly being repurposed into a tool to aid in the development of products. AI does not just help companies speed up product development or prepare for the future but also enhances the chances that what they create resonates with a more fickle customer.

This season, Becks launched the first ever beer, as well as a complete marketing campaign created using AI. The brand owned by AB InBev said the beer, which is dubbed Beck’s Autonomous, had been chosen by AI as the one it liked best of the millions of flavor combinations it came up with.

in 2022 Mars has signed an multi-year arrangement to work with AI-powered life sciences firm PIPA to speed up the discovery of novel plant-based ingredients. McCormick & Co. has partnered in partnership with IBM about four years ago in order to analyze information faster and more efficiently by understanding which ingredients are compatible or can be used to replace one another.

For Coca-Cola the drink is calledCreations introduction, using AI will be an obvious move that puts it in a manner that will entice the interest of young consumers who may desire to taste it in the hopes of increasing the intake of the other Coca-Cola products. Like other drinks released under the Creations platform, the most recent drink does not promote or show the flavor profile like cola, cherry, or vanilla. It’s instead an experience or mood.

“Inspired by the timelessness of Coca-Cola, we want to celebrate everyone’s idea of what the future might look like,” Oana Vlad, the senior director of global strategy at Coca-Cola, announced in an announcement. “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experiences to explore the future.”

Coca-Cola declared that it invented the Y3000 experience by using artificial and human intelligence to better understand what people think about the future using emotions, dreams, aspirations, and colors and flavors, among others. It then took consumer insights all over the world and incorporated them with the insights obtained from artificial intelligence to create the Y3000.

The beverage is packaged with a futuristic-looking packaging design that includes light and “optimistic tones,” Coca-Cola claimed, and will aid in making the beverage be noticed by customers. It features a Coca-Cola Creations logo composed of sparkling bubbles. The Coca-Cola Spencerian Script is made with dot clusters of fluid that meld to depict the human connection of the future world.

The design, created with artificial intelligence, displays liquid in an ever-changing change, changing state, and expressed through form and color variations that highlight the positive outlook for the future.

Coca-Cola Y3000 will be integrated with an AI-powered experience that the company claims will offer the fans “an unexpected and exciting perspective” of what the year 2030 could appear to be. Accessories and apparel “inspired by the future” are also on sale in partnership with Ambush. These experiences will provide further interest and enthusiasm about the product among customers, especially those using the internet to play games and chat with their peers.