Goodles renews his leadership skills food

The food company is well-known by its “better-for-you” boxed mac and cheese announced its new CFO as well as chief marketing officer, and senior vice president of sales.

A variety range of Goodles products. The brand’s food line is expected to launch in 2021. Courtesy of Goodies

Dive Brief:

Brand Food Goodles has made 13 million in an investment round in Series A that was led by L Catterton.

Most well-known by its “better-for-you” boxed mac and cheese, Goodles will use the fresh funds to fill its C-suite by adding three new executives, and to boost U.S. production capacity to satisfy the growing demand according to a press announcement.

Stacie Hajduk has been named the chief marketing officer of the brand, Nathan Lord was named chief financial officer, and John Casey was named senior vice president of sales.

Dive Insight:

Google has been steadily growing its revenue while expanding its offerings since its debut in 2021.

The brand was launched with four cheese and mac flavors and now offers 12 different SKUs. Goodles also recorded 33 times growth by 2022, and is set to double its sales this year, Goodles said it was announcing this in its press release.

Goodles began its new category of products in the month of March with the introduction of pasta-based products made from dry ingredients. The company also expanded its distribution to wholesalers after it secured their first retailer partnership on April 20, 2022. Goodles is now sold in more than 35,000 retail points of distribution across the United States which includes Target, Whole Foods, Publix, HEB, Wegman’s and Sprouts Markets. The company also sells on their own site.

“The growth we’ve experienced is a testament to our loyal fans and consumers,” Gal Gadot actress and producer, as well as the founder of Goodles announced in an announcement. “I had no idea that my favourite food as a kid mac and cheese could become a business that I created. I am thankful that I am able to contribute the joy of people’s tables at the dining table.”

Goodles differentiates itself from the other traditional mac and cheese companies by advertising its products as being packed with large quantities of fiber, protein and other nutrients.

“We cannot compete with our deep-pocketed brand competition. We need to be more authentic and surprising and be able to go where they can’t,” Jen Zeszut, co-founder and chief executive director of Goodles stated in an announcement. “We are extremely excited over this collaboration together with L Catterton — the most prestigious of the best when it comes to growing consumer brands. The constant flow of capital needed to meet demands, combined with the capacity of our inventive and efficient team to create unique and fun executions, position us for a long-term success.”